Tom Wark on the Sideways effect

Tom Wark writes:

Actor Jason Priestley is filming a new television series entitled "Hollywood & Vines" in which the former 90210 star takes us on a "road trip" to the West Coast's wine regions. The British Columbia native is putting particular stress on his home region where they are producing stellar wines. All this emanates from the success of Sideways.

I've heard word from other very good sources that other wine series are being considered in Hollywood, including one from a Major Producer you all know, but I've been sworn to secrecy on that one. I suspect that advertisers like the demographics associated with wine drinkers as well as the success the subject matter of wine has demonstrated.

<Snark mode=ON>Oh, good. Another way to drive up wine prices by encouraging conspicuous consumption by expense-account boors and trend-obsessed ignoramusi<\Snark>

Actually, given the current market for new world wines, this may be a good or a bad thing: much will depend on where they intend to target in the wine-consuming marketplace. If they spend their airtime doing "Lifestyles of the Rich and Famous Winery Owners", then it'll have no real effect on the price of quality wines.