QotD: Big Brother

I suppose my defeatist attitude is precisely what they — they being governments and corporations — are trying to cultivate with all of this oppression.

I don't relish the Winston Smith role. I'll just pass on the rats in Room 101 and skip right to the mindless, thoughtless bliss of Big Brotherly love without having to have it beaten into me.

Actually, it seems that Orwell was mistaken. Oppression does not have to mean dismal living conditions, horrible food, telescreen propaganda and rusty rationed razor blades. Big government can control people far more effectively by giving them a small slice of comfort and domesticity. Allow them a modest home. Encourage them to accumulate trinkets and toys and the occasional status symbol. Allow commercial marketing to develop the propaganda that shapes opinion and mood and sets people on the desired path. Commercial marketing is far more effective than state propaganda — "Drivers Wanted" has recruited more people than any poster featuring a stern and serious Uncle Sam. Keep them somewhat comfortable, keep them acquisitive rather than inquisitive, keep them entertained rather than informed — and no-one will be seriously tempted to pursue an alternative.

Jonathan Piasecki, private e-mail, 1999-07-07