QotD: Homeopathy

A recent but short-lived line, which never caught on despite the best scientific recommendation, was Bearhugger's Homeopathic Sipping Whiskey. It is a founding fact of homeopathy that the effectiveness of a remedy increases with dilution. Jimkin decided, therefore, that this idea could profitably be applied to his own product.

Strangely enough, the slogan 'Every drop diluted 1 million times!' failed to attract custom even though, in theory, merely being in the same room as an uncorked bottle of the stuff should make the purchaser riotously drunk.

Terry Pratchett, The Discworld Companion