Scots-English antagonisms

Clive recently returned from a trip to England, and he mentioned that the old "Mars" chocolate bar had been replaced by the new "Believe" bar. Same product, different labelling, he was told. The renaming is a promotion for the English soccer team in the World Cup. Apparently the name change hasn't been gracefully accepted in Scotland:

The Scots' appetite for deep-fried Mars bars has taken a turn for the worse since Mars launched promotional bars, renamed Believe, backing England during the World Cup. In protest at being enticed to support the Auld Enemy, Scots have found something else to satisfy their craving. An enterprising chip shop owner has come up with deep-fried Tunnock's Caramel Wafers, made in Glasgow.