Posted by Nicholas at July 19, 2006 12:03 AMCipherTrust has [. . .] analyzed the effectiveness of various kinds of spam. It turns out that pornography is far and away the most effective spam, with a click-through rate of 5.6%. The next-best click-through rate? Pharmaceuticals, at 0.02%. [. . .] Imagine the blockbuster just waiting to happen: when Citibank starts offering online pornography.
Stephen J. Dubner, "Phun Phacts About Phishing (and Spam)", Freakonomics Blog, 2006-07-07
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