QotD: Asking too much of your wine

As a child of divorce, I spent twelve years shuttling between two households, two sets of values, two realities. When, during my parents' frequent spats, I was pressured to take sides — I froze. How could I choose when I loved them both?

I face a certain dilemma in the wine world that feels similar: on one side are producers declaring, "We must make wines of place! Of character! Uniquely quirky wines that sing of grape and terroir!"

On the other, you've got a multitude of consumers who want nothing of the kind. They couldn't tell a mountain vineyard from a valley one and the last thing they need is a new grape to learn. They want wines of predictability and simplicity; of style and fun.

Jennifer "Chotzi" Rosen, "Flow: Pay attention! It's fun", The Wine Jester, 2007-09-03 (link goes to her main website . . . this article will be posted there later)