James Lileks takes the governor off his cerebellum and goes for academic tenure:
Posted by Nicholas at November 20, 2007 08:47 AMMr. Whipple, as I'm sure you’ve heard, has died. He appeared in over 400 commercials as the fellow who tried to impose rules he himself could not follow, and thereby revealed not only the essential hypocrisy of the puritan impulse, but the uselessness of imposing any sort of "standards" on human behavior. That he himself was rebuked for failing to stay his own desire to squeeze, some say, was proof of a Natural Law above Whipple and the society he represented, but this was seen quite correctly by critics as a reflexive sop tossed to the reactionaries, a way of undercutting the existential truths Whipple's failings represented. In a society without meaning or purpose, is there anything more absurd that setting up the petty bourgeois rules that keep people from applying manual pressure to Charmin in a public setting? Here, the reactionaries pounce: Whipple did not oppose squeezing; he merely attempted to establish some sort of public standard. But the personal is the public; how can the act of squeezing be acceptable in the personal realm and transgressive in the public sphere?
[. . .]
Inherent in his command is the assumption that the person has a home, which is a way of preferencing the currently-domiciled and excluding the non-housed, establishing them as an "other" whose desires must be denied, not merely moved behind the fiction of "private" property. If one cannot squeeze at home because one has no home, then the act of squeezing in a grocery store becomes more than personal gratification; it recontextualizes both the act and the concept of property. By squeezing the Charmin in the grocery store, the non-housed asserts a claim to the public realm, not just for herself, but for all.
Hence, of course, the necessity of Whipple's edict, and the threat of banishment that put the steel in his peevish irritation.
Could it be said that the land in which all were free to let their Squeeze Flag Fly was, indeed, a forbidden planet? Obviously; the message was quite clearly by using the robot from the movie with the same name, a move that had the extra effect of suggesting that the working class could be replaced at a whim with machinery:
Of course, there's another message, perhaps aimed at the Inner Party: Whipple himself could be replaced. He may have come to embody the message for the proles, but he was expendable as well. It is rare that the Establishment laid things out with such ruthless clarity; usually the messenger had the unassailable authority of the message itself — right up until the moment when he went down the memory hole — but such was the confidence of the Establishment that Whipple himself could be held up as an object of
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