QotD: The key to generating blog comments

The secret to generating a huge number of comments on your blog: Write about Robert Heinlein and fanfic in the same week; each entry is at about 450 comments. By concatenation, this means writing an entry concerning fanfic about Heinlein books would come close to 1000 comments, and that writing erotic fanfic featuring Heinlein and Ayn Rand would generate so many comments that the entire power grid east of the Mississippi would collapse under the load. Given the severity of the weather at the moment, I am loath to do that. We’ll save it for summer.

John Scalzi, "Just In Case You Were Wondering", Whatever, 2007-12-16