QotD: Business Schools

The danger is that this will be another jolly club, where pals appoint pals, and the odor of self congratulation extinguishes the possibility of fresh thinking. Creatives may have the Canadian problem I was talking about this week: people who are brilliant as individuals and small groups working in agency circumstances find themselves diminished by still larger groups and the scale, to say nothing of the pretensions, of university life.

I guess the real challenge is how you get the academics and the creatives to play together This is not a famously productive relationship and it will take some tremendously good mediation to make these two parties mutually useful, let alone mutually inspirational. No one has a Rosetta Stone for these two communities, and it is hard for me to imagine an ExEd program that manages to install a linga franca even over 18 months.

Grant McCracken, "B-School + B-School = C-School?", This Blog Sits at the, 2008-01-18