Posted by Nicholas at February 4, 2008 08:30 AMThe problem with Mitt Romney is that he isn't Mormon enough. His unusual, unpopular religion is the one part of his public image that doesn’t feel like it came out of a focus group. Naturally, he does everything he can to minimize, marginalize, and neuter it. Most voters, he said at one point, "want a person of faith as their leader. But they don't care what brand of faith that is." He thus reduced his purportedly heartfelt beliefs to a brand name, just another toothpaste in the great big CVS in the sky. It might not be Colgate, but the important thing is that he brushes daily.
Jesse Walker, "Make Mine Mormon: If only Mitt Romney were as colorful as his faith", Reason Online, 2008-02-04
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