This blog is a random collection of information, partly in support of my quotations web site. Other topics include wine, military news, economics, history, libertarianism, and other random things which happen to strike my fancy. Backup site is at http://quotulatiousness.blogspot.com/ (if there are no posts showing, hit the backup blog for explanation). Comments have been turned off, as the spam was getting too much to handle. Comments can be emailed to me for posting.

March 17, 2008

The Toyota Prius: the triumph of . . . marketing

The automotive chaps at The Times take a Prius out for a real-world driving test against a BMW sedan. The results weren't as clear-cut as you'd imagine:

The next day it became clear my Prius did not like motorways, at least not at 75mph into a headwind. My trip meter informed me I was now averaging about 45mpg; the Prius was not going to make it to Geneva on just one tank.

I took the precaution of buying a 10-litre can and filling it with petrol. Sure enough, the dashboard soon informed me the fuel tank was empty, the petrol engine stopped and for two surreal miles I coasted along on battery power. Only when I approached a long steep uphill stretch did I finally drift to a halt. As I filled the tank I consoled myself with my last chocolate bar.

Coasting down the mountain into Geneva my Prius averaged 99.9mpg for a full 10 minutes. It was the highlight of my journey and improved my overall average fuel economy by a full 2mpg. But it was not enough. For all my defensive driving, slippery bodywork and hybrid technology, my average fuel consumption was 48.1mpg. I’d lost to a Beemer and I was disappointed; I had never driven so slowly or carefully for so long in my life. I’m considering buying a V8 Range Rover and opening my own oil well in protest.

Lest it be said that the Prius is not intended to be used for long-distance travel, the writers arranged for a portion of the trip to be conducted in urban areas — where the Prius should shine on the fuel economy front — so that the test was more like a real-world trip than something concocted by advocates either for or against the Prius.

H/T to Mark Allums.

Posted by Nicholas at March 17, 2008 11:55 AM
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