Posted by Nicholas at March 28, 2008 08:35 PMIn the late 1990s era of no-logo vogue, cultural commentators fretted that the once-democratic medium of the T-shirt had been co-opted by corporations, and that T-shirt buyers were concerned only with raising the planet's Hilfiger consciousness and saving the FUBUs. "The slogans on contemporary T-shirts are increasingly meaningless," the novelist and columnist Russell Smith observed in The Globe and Mail in 2000. "Most of them are simply the brand name of the T-shirt itself."
Now that our T-shirts are so blithely outspoken — and deliberately offensive — on every issue from Medicare to Britney Spears, it sometimes seems as if we’d like to ban our way back to a more sartorially decorous era. Ultimately, however, the T-shirt skirmishes that continuously erupt are oddly reassuring. Can the public schools be as out of control as they're often alleged to be if all it takes to get suspended from one is an "I ♥ My Wiener" shirt? Has our public sphere grown as hopelessly coarse as our loudest cultural scrub maids insist if a shirt featuring a faux fishing theme and the phrase "Master Baiter" is enough to make Southwest Airlines ground you?
Shouldn't we take comfort in the fact that so many high school students are ready to fight for their right to champion the unborn, maternal hotties, and whatever else they can think of to test the limits of Tinker v. Des Moines? T-shirts may intrude upon our lives in the public sphere, but they're also our most vivid reminder that free speech is woven into the fabric of our culture.
Greg Beato, "I'm With Stupid: The perennially embattled free speech zone over our chests", Reason, 2008-04
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