Why is Rogers "improving" my service?

Elizabeth got a very confusing message from Rogers (our ISP) yesterday, saying that "to improve our service" they'd be eliminating all but one email account from each customer account. That is, of the _five_ free user accounts we were previously entitled to, we'd only be able to keep one. Since Elizabeth and I both use our Rogers accounts for primary personal email, you can understand that we'd be a bit freaked out by the notice. I was even more worried, as I didn't get the notice, indicating that my account was going to be disconnected (only the "primary" email address was to receive this information).

I'm not sure how Rogers figures that reducing our service by up to 80% is an improvement. Perhaps it's some weird form of new math. It goes without saying that there would be no price decrease for this "improvement", right?

Elizabeth called to try to get to the bottom of the issue. Supposedly, the email accounts aren't actually going away . . . they just won't have access to the Rogers portal. It's not clear whether this means only one email address per account will be able to use the Rogers webmail (since that's accessed through their portal) or if they'll still allow webmail access for each email account.

Confused yet?

Update: I originally posted a version of this on my Facebook page, to which Brendan responded:

"New math you say — it's nice to see a creative side coming through on their end . . . INNOVATION!!! It might be a new take on the 80-20 rule — perhaps they've been taking notes from the master-crafted Customer Satisfaction attack plan over at Bell? You see — as a Sympatico customer, leaving me only 20% of my services would mean that they have, in fact, freed me of 80% of my hassles and irritations. Perhaps they'll only be interested in collecting 20% of your payments?"

Great. My backup plan was to switch to Sympatico. That doesn't sound like it'd be much of an improvement after all.