Rogers blinks

Colour me astounded: Rogers is offering a better deal:

Rogers Communications Inc. has thrown a bone to potential iPhone customers by offering a limited-time promotional data rate plan that should silence complaints about Canadian pricing for the eagerly-anticipated device.

The wireless giant said today it would give iPhone subscribers who sign up before Aug. 31 the option of purchasing a 6-gigabyte data plan for $30 per month in addition to any voice plan.

While that still doesn’t match the unlimited data plans offered in the United States by AT&T Inc., the promotion offers significantly better value than the rate plans Rogers unveiled earlier this month.

Under that pricing model, the cheapest plan offered just 400 megabytes of data, 150 minutes of weekday talk time and unlimited evenings and weekends for $60 per month plus fees and taxes.

Interestingly, $60 per month was about as much as I'd be willing to pay.

So, I take back some of my pessimism that the public outcry from potential Rogers iPhone customers wouldn't force the company to make any change to their offerings. It's still not as good a deal as many other countries' iPhone offerings, but it's much better than the original offer.

H/T to Jon for the link.