That'd be an "oops"

The Telegraph reports that a New Hampshire newspaper had an unusually embarassing typo: the newspaper's own name:

This Monday readers of New Hampshire's Valley News were surprised to see the paper's name spelled "Valley Newss" on the front page masthead.

The following day the newspaper, which covers the Upper Valley area straddling New Hampshire and Vermont, published an "Editor's Note" acknowledging the error.

"Readers may have noticed that the Valley News misspelled its own name on yesterday’s front page," it read.

"Given that we routinely call on other institutions to hold themselves accountable for the mistakes, let us say for the record: We sure feel silly."

I'd actually expected the report to be about the Manchester Guardian, which was notorious for editing problems many years ago (hence the occasional nickname "The Grauniad").