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August 20, 2008

Restricting consumer choice, judicially

In spite of the 2005 Supreme Court decision which should have opened up the wine trade, there are still lots of barriers between wineries and wine drinkers. Jacob Sullum looks at the situation in Indiana, for example:

Since then (and before then too), liquor wholesalers have sought to protect their government-granted privileges by portraying direct shipment of boutique wines as the average teenager's favorite way to catch a buzz. In Indiana, for instance, preventing underage alcohol purchases is the rationale for a requirement that any consumer seeking to have wine delivered directly to his home must first have a "face-to-face meeting" with the producer, which is not exactly convenient if you live in Indianapolis and your favorite winery is in California or Oregon. Several Indiana consumers challenged this rule, arguing that it puts out-of-state wineries at a disadvantage.

In a decision (PDF) issued a couple of weeks ago, a three-judge panel of the U.S. Court of Appeals for the 7th Circuit disagreed. Although visiting one California winery might be more difficult for a Hoosier than visiting one Indiana winery, Chief Judge Frank Easterbrook wrote, "Many oenophiles vacation in wine country, and on a tour through Napa Valley to sample the vintners' wares a person could sign up for direct shipments from dozens of wineries." By contrast, "Wine tourism in Indiana is less common, and the state's vineyards — which altogether have fewer than 350 acres under cultivation — are scattered around the state, making it hard for anyone to sign up at more than a few of Indiana's wineries."

Posted by Nicholas at August 20, 2008 09:03 AM
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