McCain using Muhammed Ali's famous "rope-a-dope" tactic?

Mark Steyn seems to think that John McCain's master strategy for the media is similar to Muhammed Ali's rope-a-dope technique:

Maybe it is. A conventional launch strategy for a little-known vice-presidential nominee might have involved "manipulating" the media into running umpteen front-pagers on Sarah Palin's amazing primary challenge of a sitting governor and getting the sob-sisters to slough off a ton of heartwarming stories about her son shipping out to Iraq.

But, if you were really savvy, you'd "manipulate" the media into a stampede of lurid drivel deriding her as a Stepford wife and a dominatrix, comparing her to Islamic fundamentalists, Pontius Pilate and porn stars, and dismissing her as a dysfunctional brood mare who can't possibly be the biological mother of the kid she was too dumb to abort. Who knows? It's a long shot, but if you could pull it off, a really cunning media manipulator might succeed in manipulating Howie's buddies into spending the month after Labor Day outbidding each other in some insane Who Wants To Be An Effete Condescending Media Snob? death-match. You'd not only make the press look like bozos, but that in turn might tarnish just a little the fellow these geniuses have chosen to anoint.